The opportunityA building woven into the city.
The former Beatties department store is a prominent city-centre asset with the potential to support a new chapter of residential and commercial activity. Unlocking that potential requires careful coordination of heritage, structure and delivery.
The Eden approachAligning viability, funding and delivery.
Following acquisition in February 2024, Section 73 consent was obtained in mid-2025. Eden is progressing a viability review with the WMCA alongside development funding preparations, with a delivery strategy shaped around the building’s technical constraints.
The ambitionLong-term occupation and active streets.
The proposed scheme comprises 306 apartments and 22 commercial units. The strategy is to retain and manage the residential asset for rental, supporting a sustained new use for the building and renewed activity in the city centre.